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Sponsorships offer your brand wide visibility, while your company enjoys the rich tradition of the arts in New York.

Roundabout offers your brand an opportunity to gain wide visibility, while your company enjoys the rich tradition of Broadway and the arts in New York. Receive insider access as production or event sponsors, or partner with Roundabout’s leading education and community initiatives for a one-of-a-kind partnership.

Roundabout Theatre Company produces year-round in five Broadway-district theatres, reaching over 650,000 national consumers—including 16,000 loyal subscribers, B2B decision-makers, patrons of the arts, celebrities and a diverse population of single-ticket buyers annually. Roundabout’s live experience of theatre offers companies a strong opportunity for consumer engagement and eventual conversion when compared to traditional media.

Roundabout will work closely with you to ensure excellent messaging, engagement and branding opportunities.


With a consistent reputation for quality, Roundabout productions are some of the most highly respected on and off Broadway. Production and season sponsors receive prominent exposure and personalized assistance for unique client entertaining opportunities. Roundabout will customize an exclusive package to meet your company’s goals.


Roundabout special events, including opening nights and the annual Gala, are attended by celebrities, high-level funders, entertainment industry insiders, and the media. These star-studded evenings are the perfect occasion for entertaining. Special event sponsors receive major signage, media recognition, and promotional opportunities.


Roundabout is committed to investing in and engaging with our city and beyond. Underwriting opportunities are available for our industry-leading Education programs that serve over 20,000 students and teachers, as well as partnerships with the city’s leading institutions and agencies for social justice. We will work with you to ensure your company’s values are achieved through the work Roundabout does in the community each day.

To begin creating your custom sponsorship opportunity, please contact Lane Hosmer at